The objective was simple: to create a friendly playful logo that would appeal to animal lovers.

The direction was to keep the logo simple yet recognizable as being professional, graphically manipulated artwork. Playful yet sophisticated. Casual yet intentional. That was the goal for this one, and I think we nailed it.

The logo design was the heart of this project, and the client received digital assets and brand guidelines. This would allow them to apply their brand in consistently in all future showings.