• Unprofessional Appearance & Branding: DIY websites often lack design finesse, featuring poor color combinations, inconsistent fonts, and bad alignment, which can make a business appear amateurish.

• Poor SEO and Performance: Amateurs often struggle with SEO (search engine optimization), resulting in low search engine rankings. They may also use large, unoptimized images, leading to slow page load times and high bounce rates.

• Lack of Mobile Optimization: Many DIY tools produce sites that are not properly optimized for mobile devices, causing a bad user experience on smartphones and tablets.

• Security Vulnerabilities: DIYers often fail to implement proper security measures (e.g., SSL certificates), leaving the website vulnerable to hacks and cyber threats.

• Extremely Time-Consuming: Building a professional website takes significant expertise, often resulting in years of learning, which takes away time from running your business.

• Technical Pitfalls: Common mistakes include broken links, lack of analytics tracking, and not using proper redirects (301) when updating content, which hurts user experience and SEO.

• Plugin and Template Issues: Many choose templates that are hard to customize, or they fall into the "plugin trap," using outdated or unsupported tools that break the website later.ion text goes here

Sure, you can, but for many reasons, you shouldn’t.

You are not a designer.  What may look good to you may also appeal to some supportive friends and immediate family members, but that’s often the extent.  Chances are that most people who come across this logo when deciding whether to spend their money at your business or another will not feel the same.  I have seen this happen firsthand, and it’s a reality that must be considered.

As a business owner, you cannot afford to repel potential clientele from the moment they view a poorly thought logo and ask themselves, “what else does this company cut corners on?”  The first exposure to your brand is when first impressions are made, whether we recognize it happening or not.  For a business owner, the hardest part of learning this is accepting it and not becoming defensive.  It’s human nature to defend our feelings, and even more so to defend things we have created ourselves.  Though it’s human nature, it is also a recipe for failure when it comes to owning a business.

How often have you driven past a shopping mall and seen business signage that looks horrific?  For me, that’s all the time.  Often (and most commonly), they are hard to read. Things like using text outlines only and the overuse of decorative fonts are common attributes to this problem.   My biggest pet peeve is seeing a decorative font using ALL CAPS.  Color is a big part of this as well; not only the primary colors used, but specifically the tints and shades used which sometimes don’t provide the contrast needed for readability.  These are just some of the things that immediately reveal to the public that 1) you did it yourself and you’re not a designer, or 2) the “designer” you hired isn’t didn’t really know what they were doing.

Unfortunately, this is most common with small start-up businesses.  Often the necessity of being digitally accessible and competitive is overlooked and limited capital is allocated for something with less ROI (Return-on-investment).

This easily overlooked issue becomes an ongoing problem because your website reflects your company.   The storefront location may change, personnel may change, and even product offerings or services may be altered, but as customers look for that salon (for example) that they’ve heard rave reviews about, that brand (or logo) is how they will make the connection.  This is important because even the name of the business may be duplicated somewhere else.  Just think of a business or company in your area and then search that name in your favorite search engine (or “Google it”).  See how many other company offerings go by that same name.  The same holds true for this website that you’re on right now.  ‘Brand Align’ has been used in nauseam.  In 2026, it’s difficult to come up with a catchy business name that hasn’t already been touched on, unless the owner uses their family name, which is another rabbit hole we won’t go down here.  BrandAlign Design™ was perfect for my business because branding is my core specialty, and aligning clients’ goals with tangible solutions is how I get there.  Because “Brand and “Align” have been so frequently used, I am separating my brand from the other homonyms out there through customization and consistency.  A simple logo that’s easy to recognize and remember is step 1, and carrying the aesthetic through my other platforms helps to unify the brand.

AI (or Artificial Intelligence) is a great thing if you know how to use it.  If you don’t, it can be one of the most daunting and frustrating things you’ll experience.  I could go on and on over this topic, but I’ll just sum it up with this point: If you don’t know what you’re talking about, AI won’t either.  By that I mean that if you do not know the proper terminology for coding a website (for example), how are you going to give specific instructions to your AI platform to ‘build’ what you want?  Reality is, you won’t.

I’ve tested AI a few times through creating logos for brands that I had already made a logos for, just to compare what AI came up with to what I already had.  Honestly, there was no comparison in aesthetics and readability.  One commonality of the three (3) separate logos that AI built for me was that they were all too busy.  AI incorporated so many elements that were unnecessary and thus made the focal point obscure.

The logo should be minimalistic and clean.  It should be memorable and recognizable. A logo should not tell the whole story of your business but should be intriguing enough to invite the viewer to learn more.  The three AI logos seemingly threw every ornamental element and color you could think of into each of the designs.  They almost looked like stickers that young girls would trade at recess to add to their sticker books (did I just date myself right there?).  At least when I was in grade school, sticker books were a thing, and these AI logos looked like that’s where they emerged from—the sticker books of the 20th century. They were highly decorative to the point they had an innate feminine quality to them. Rather than embracing the negative space and appreciating balance, it seems that AI likes to fill in the gaps with pointless shapes.

Basic costs associated with owning and maintaining a basic website include:

1. Hosting (renting the space where your website lives)

2. Domain registration (purchasing the address for your website in that space)

3. Security (SSL certificates and the like to help eliminate hijacking and other web space infiltration)

More costs are included with having support for your website and maintaining up-to-date information consistently, usually outsourcing such work to a designer/developer.

Typical Monthly Total (rough ranges)

• Basic personal site: $5–$30/month

• Small business site: $30–$300/month

• Large or high-traffic site: $300–$5,000+/month